Rams is not 'in it' for fame or money, nor does he wants the world to buy his latest designs but simply use the products that he and the design team at Braun during his tenure worked tirelessly to create. Their work may have landed onto the pages of design books and magazines and even sit alongside images of iPhone calculators to suggest an influence on the designers of today, the intention was to change the way we view 'design' as a subject.
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