proximus




Winner of the Best of NeoCon Gold Award in the casegoods category, Proximus seeks to revolutionize casegoods “to support modern workstyles.” Designed by David Grout and Donna Corbat for Gary Lee Studios, the Proximus series for Halcon begins with a “veneered architectural ‘wall’ that forms the framework for all other components.” The idea behind Proximus is for any user or combination of users to be able to work on one project and then put it away—out of sight—before moving on to the next project: “Overstimulation is rampant, multi-tasking the norm.Our minds work best when there is a clear shift and break to a new activity.” Proximus, in other words, responds to the idea that multitasking does NOT work (as recent research illustrates). The desk and storage system lets users hide away whatever they’re not currently working on—behind panels, in slots, or on shelves. When project 1 gets put to bed, workers can move to project 2, which becomes visible through the complex and versatile Proximus system.


-joel

Joel is a contributor on Design-Milk's weekly architectural posts and Apartment Therapy's Unplggd daily technology posts.