IWC Manhattan Boutique

The International Watch Company definitely didn’t pull any punches with the grand opening of their newest flagship boutique in Manhattan last Wednesday, what with the boxing greats, movie stars and supermodels present to help celebrate its long awaited debut, but the real story here lies with the watches, and the novel way that IWC has chosen to present them.

Joel is a contributor on Design-Milk's weekly architectural posts and Apartment Therapy's Unplggd daily technology posts.