From an environmental standpoint, the benefits of shipping an object with as small a footprint as possible are numerous. Unfortunately, flat pack furniture has long been associated with cheap. WL01 "ScrewTop", proudly displaying its construction as a design feature, takes the idea of self assembly and elevates it to a fetish. WL01 is the first product in the new line WhyteLabel by Joe Doucet, which produces intellectually and emotionally interesting furnishings of the highest possible quality

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-joel