More and more people are getting comfortable about buying art online. In the early days of the Internet, potential art buyers were hesitant, fearing fraud and worrying about transaction safety. Moreover, images and descriptions were often too wanting in quality to serve as a reliable fundament for judgement. The market has matured and a more professional corps of sellers is addressing a public growing increasingly comfortable. Collectors have discovered the advantages of the Internet market place and the future seems bright for online transactions. As for pricing, the virtual market has natural limits that make most people unwilling to buy at the price levels they would consider in traditional venues. Today, the online limit seems to correspond to the7500 dollar/5000 Euro ceiling that a number of international art fairs have been maintaining to prone the concept of 'affordable art'. One may safely predict that online transactions of art will continue to gain market share and especially in this price segment. It becomes important to familiarise oneself with the possible drawbacks of this promising trade.

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-joel