When you recycle a plastic bottle, you're doing something good. When you recycle 111 of them, you're doing something great. Help your bottle become something extraordinary again.
Introducing the 111 Navy Chair™
About four years ago, in 2006, Coca-Cola came to us at Emeco with a proposal. Their recycling plant in Spartanburg South Carolina was brand new and processing thousands of plastic bottles a day and they were looking for ways to show the value of recycled plastic. Everywhere else in the world people recycle about 80% of their bottles while in the US we recycled only about 20%.

Coke asked us to make the classic Navy Chair out of a new, unproven formulation of rPET (Recycled Polyethylene Terephthalate- recycled plastic bottles). They introduced us to the scientists at BASF the international chemical innovator and together we developed proprietary mix made of about 60% and a special combination of pigment combined with glass fiber for strength.

In Coke-Speak, “The goal of the 111 Navy project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products - ultimately encouraging more recycling.”

Now, if I could get my dirty hands on a red one... hummmm... that chair is delish!!!!

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-joel