the swedes

A design group based in Stockholm, Sweden. We constantly experiment with new expressions and ideas and strive to be smart, soft and human in our design. We work closely together through the design process and often interpretate each others original ideas into something new.We met at the Beckmans College of Design where we started to collaborate. In 2004 we debuted with the 'InsideOut' project exposed at the Stockholm Furniture Fair, SaloneSatellite and Swedish Style in Tokyo. 'InsideOut' was a collection where we explored the borderland between indside and outside.
The year after we participated once more in the SaloneSatellite show with new objects. In the fall of 2005 we presented our third project during the Tokyo Design Week. The exhibition included Swedish standardized products transformed into new, unique pieces.

Joel is a contributor on Design-Milk's weekly architectural posts and Apartment Therapy's Unplggd daily technology posts.