With wave upon ambitious wave of new designers emerging each year, it’s easy for a fledgling womenswear designer to get lost in the shuffle. But in less than a year since debuting his eponymous collection in the fall of 2005, 3.1 phillip lim has already become the must-have collection for young starlets and fashion insiders alike. Lim’s secret is his effortless approach to elegant pieces entirely absent of bells and whistles: “Making beautiful clothes with added touches of madness,” he says.