Bloom is a flower pot. It's also a light. Or a wine chiller filled to the brim with ice. It's also a table if you put a plate of glass on top of it. It offers endless possibilities for anyone with a creative touch.
As a pot, bloom can connect to watering/sprinkling systems through the port in the bottom, which also functions as the drain, allowing water to bypass the electricals. When a live plant is put in a bloom, the potting material is not visible, only the color of the light and plastic.