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ABCs, Please!

Posted by Jennifer Sergent Tuesday November 18, 2008 - 04:01 PM

It all started last year, when graphic artist Joel Pirela’s 2-year-old daughter was learning her ABCs.
“I thought I could get her interested in the mid-century masters by creating some flash cards with the letters, along with a design and designer’s name for each letter,” says Pirela, who lives in Miami with his wife Maria and daughter Isabella.

What a cool dad. Once he posted the prototypes online to solicit feedback, he adds, “the request to make a poster version was overwhelming. I then switched to poster format and it all started from there.”

Now we can all share in Isabella’s good fortune. Keep reading to see more of his posters, which – more good luck for us mid-century fans! – are on sale through the end of the month.

Joel now has a whole series of posters that pay homage to the mid-century masters. Among the collection is a group of stylized portraits of furniture in his home (what an enviable collection he must have), which he created by taking pictures of it and converting the photographs into vector drawings.
“And then came the Eye Exam,” he says, where he replaced the familiar chart’s letters with classic chairs.

So, I’m totally hooked. I want them all. He’s selling them two-for-one through Nov. 30, so getting them all won’t actually be that painful. You can see the whole collection on his blog, Blue Art Studio, right here.

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Please click here for the article

Thanks Jennifer!

-joel